The Digital Business Academy, presented in partnership with VSEDC and the AT&T Connected Learning Center, equips entrepreneurs, personal brands and business owners with essential tools to strengthen their brand and digital presence. This hands-on workshop series focuses on practical skills you can apply immediately to grow your business.
What You’ll Learn
At the end of each class, you will have built out key elements of your brand, including a cohesive identity, professional pitch decks, a functional website, and a strong digital presence, ready for immediate use in your business.
A Winning Mindset, Business Models, and the Power of ChatGPT
April 24
10AM-4PM
Let’s get real—before you can build anything worth having, you’ve got to get your mind right. This week, we’re tackling the foundation: developing a winning mindset that keeps you focused, motivated, and ready to conquer whatever comes your way. On top of that, we’ll break down the different types of business models, so you know exactly how to structure your hustle.
Oh, and let me put you on game with ChatGPT—it’s not just a trend; it’s a tool that can save you time and help you work smarter, not harder. Whether you’re brainstorming, strategizing, or just stuck, this is the cheat code you didn’t know you needed.
Why It’s Important: Success starts in your mind. If your mindset and your plan aren’t solid, everything else will crumble. Period.
Understanding the Tools You Need to Win
May 1
10AM-4PM
What’s the point of having big dreams if you don’t have the tools to bring them to life? This week, we’ll break down the essential resources you need, from apps to systems, to stay ahead of the game. I’ll show you how to pick tools that actually work for you, so you’re not just buying random stuff or wasting time on what doesn’t matter.
You’ll learn how to organize your business like a pro and keep things running smoothly without feeling overwhelmed. Trust me—when you’ve got the right tools in your corner, it’s a game-changer.
Why it’s important: The right tools don’t just make things easier; they make you unstoppable.
Identifying Who You Are on Paper, Digitally, & In Person
May 15
10AM-4PM
Your logo isn’t just a pretty picture—it’s the face of your brand. This week is all about figuring out who you are as a business and how to show it off everywhere. Whether it’s your business card, Instagram bio, or how you introduce yourself at events, we’re going to make sure your identity is clear and consistent.
By the end of this session, you’ll know how to create a logo that tells your story and build a brand that people can’t ignore—on paper, online, or in person.
Why it’s important: People don’t buy what you do—they buy who you are. Make sure they know exactly who that is.
Web Design for Impact
May 22
10AM-4PM
Let’s keep it real—if your website looks like it was made in 2005, we’ve got a problem. This week, we’re diving into how to design a site that grabs attention, keeps people scrolling, and makes them want to do business with you. No boring templates or tech talk—just practical, easy-to-follow steps to make your site work for you.
A great website isn’t just about looking good; it’s about getting results. I’ll show you how to create one that does both.
Why it’s important: Your website is your online home. If it’s messy or outdated, people won’t stay—or come back.
Pitch Decks, EPKs, One-Sheets
May 29
10AM-4PM
You’ve got something to offer—now it’s time to sell it like a boss. This week, we’re creating pitch decks, electronic press kits (EPKs), and one-sheets that make people stop and pay attention. I’ll teach you how to tell your story in a way that’s clear, professional, and unforgettable.
Whether you’re pitching to investors, booking gigs, or sending info to collaborators, these tools will have you looking like a pro every single time.
Why it’s important: You only get one shot to make a first impression. Make it count.
Application & a Digital Checklist
June 25
10AM-4PM
This is where we bring it all together. Everything you’ve learned comes into play as we build a personalized digital checklist to keep your business on track. I’ll show you how to take all the pieces—mindset, branding, tools, and strategy—and turn them into a plan you can actually use every day.
Think of this session as your final step before leveling up. You’ll leave with clarity, confidence, and a strategy that works.
Why it’s important: Knowledge is great, but action is everything. This is where the magic happens.